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Holi is a popular festival in India that is often referred to as the ‘Festival of Colors’. The festival of Holi is referred to Dholyatara, Boshonto, Utsav, and Phagwa in different parts of India. The festival of colors is celebrated outside the boundaries of India as well inclusive of Nepal, Trinidad, Guyana. The prime attraction of the festivities of Holi is the usage of vibrant colors. However, the usage of toxic color was considered as a health hazard. With the growing conscious amongst individuals, the trends to use organic colors that are non-toxic are being used to celebrate this festival.

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Besides this, individuals exchange Holi greetings (some of which have a small pouch containing color), and even Holi gifts. Water sprinklers, sweet delicacies (especially gujjia) and many more are amongst the popular Holi gifts. Special parties are organized by celebrities’ as well common individuals to celebrate this joyous festival. Thandai drink that includes traces of bhang is one of the popular drinks for the festival. Bonfires at night are yet another important event associate with the festival.

 The festival of Holi marks the beginning of the summer season and end of winter season. In accordance to the traditions, the sister of Hiranyakashyapu, demon Holika sat in fire with her nephew Pralad who was a devotee of Lord Vishnu. Gifted Holika sat in the fire with the intention to kill Pralad due to his strong devotion towards Lord Vishnu. However, instead of Prahlad, Holika was put to death in this incident. Subsequent to this, the demon ruler Hiranyakashyapu, who was gifted by Lord Brahma, was put to death by the Narshima Avatar of Lord Vishnu. This incident marked the victory of good over evil, and thereby is also considered to be an auspicious day in the Hindu Mythology.

Holi gifts and gift ideas are exchanged not only family and friends but also corporate. Most corporate hand out different Holi gifts to employees and even organizes Holi parties to mark the occasion.

 
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